What??!!! Bonkers or what?
Beautiful? Well, yes, we think so. The name, Roy Keane. It takes a bit of mind-bending, but the reason we have given it our third Beautiful award is because of its’ simplicity, directness and plainness. Not every great name has to be a garbled mouthful of syllables. But it does need poetry. And a certain artistry – even if it’s the Damian Hirst version (from time to time).
Say, it again. Get the point?