Ten years ago this Friday, we obtained our first Apple product – the infamous (and very beautiful) sunflower iMac (picture above). What happened since is of course, the stuff of legends and our generation has inherited a legacy of zen-like designs and iconic product names.
Which begs the question, given his penchant for beautiful design, what did SJ call his children?
In addition to his daughter (Lisa) with painter Chrisann Brennan, SJ and Laurene Powell have three children together-
Reed Paul Jobs, born in September 1991
Erin Siena Jobs, born in August 1995 and
Eve Jobs, born in 1998.
How did he do? The creator of simple, beautiful, memorable names?
Please tell us what you think!
Honestly, we’re a bit worried.
You see – words, descriptions, names and phrases – matter to us. We think of names, even product names, as assets (not just functional descriptors) because assets deliver value over and beyond their physical rebuild cost (usually over a period of time – often years).
So when Steve Jobs described the original iPod as “a thousand songs in your pocket” he knew what he was doing. He changed the game – from a music playing device into a portable library.
So when we hear the Apple people referring to iPhone 5 as “thinner and lighter,” we wonder what they are doing. God forbid, but are they tryiing to sell us phones? Seriously?
We just hope that somebody out there (somebody important – in Apple) realises that design begins with the name – not a machine.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
We love Steve Jobs and we love the company he created.
We loved his company before it became popular because Steve Jobs loved many of the same things that we love too.
And the most important of these was design – in his case, the perfect design of gadgets, for us the beautiful and memorable design of names.
And let’s start with his name. We like Steve Jobs.