Meet the Trumps

Well, well, well…


To mark the occasion of Donald Trump’s American election success, we better refresh our readers on the names of Donald J’s siblings, wives and children.  It’s obvious from a name design perspective that he/she prefers our “American Classic” variety, and unwittingly, makes good use of the Theory of Names design principles-

Donald J. (for John) Trump

Parents – Fred (a Bronx, New Yorker) and Mary (Scottish Immigrant)

Siblings – Freddy (deceased), Robert, Elizabeth, and Maryanne

Ist Wife – Ivana Zelnickova

Children by Ist Wife –

  • Donald Trump Jr., married to Vanessa Hayden (children – Kai, Chloe, Donald, Tristan, Spencer)
  • Ivanka Trump, married to Jared Kushner (children – Arabelle, Joseph and Theodore)
  • Eric Trump, married to Lara Yunaska

2nd Wife – Marla Maples

Children by 2nd Wife –

  • Tiffany Trump (22 years old)

3rd Wife – Melania Knauss

Children by 3rd Wife-

  • Barron Trump (10 years old)

Quite a clan!!



Edvard & Pink: a business name change

Edvard & Pink

We were taken with the recent name change in Award-Winning beauty salon, Edvard & Pink, in the prestigious Dundrum Town Centre shopping mall, in Southside Dublin.

In a recent interview with the Irish Times, owner and beauty therapist, Anita Murray, said, “we saw the trend for male grooming take off over recent years and our old name (“Pink Beauty Emporium”) was not a great name for male clients .  So we went for a more unisex name.”

We agree – a great business name is good for business.  Like beautiful baby names – if the name’s  memorable and attractive they like, and they say it more.

Sounds like a win-win.

Lady Athelinda Playford, indeed

Hannah_2 cred Phillipa GEdge

Today, Wednesday 6 September, sees the UK publication of the second Agatha Christie approved Poirot book, written by best-seller author, Sophie Hannah; entitled “Closed Casket.”

What caught our attention was the wonderful name of central character, Lady Athelinda Playford, whose mansion in Clonakilty, Co Cork, attracts, presumably, an unsolved murder-mystery or two.

Clearly, Ms. Hannah has a knack for designing beautiful, kitsch-classic names, as did Ms. Christie (more on this in later posts).   The photo by the way, is SH (not LAP or AC)…

The Revolution Starts here…

What Revolution…?

Of course, we are referring to the revolution in Surname Supremacy, one of the key ideas proposed in our forthcoming e-book on Theory of Names.  And specifically, we are referring to the outstanding community display of Tribal Surname Flags and Coats of Arms in the Eyre Square, city centre area of Galway (on the west coast of Ireland).

Gathering....Tribes of Galway are coming home as aprt of tourism drive.
Gathering….the Surnames of Tribes of Galway are coming home as part of the local tourism drive.



For those in the know, the Tribes of Galway (Treibheanna na Gaillimhe) were fourteen merchant families who dominated the political, commercial, and social life of the city of Galway between the mid-13th and late 19th centuries. They were the families of Athy, Blake, Bodkin, Browne, D’Arcy, Deane, Font, Ffrench, Joyce, Kirwan, Lynch, Martin, Morris and Skerritt. The Tribes were merchant families who prospered from trade with continental Europe and dominated Galway’s municipal government during the medieval and early modern eras.

You live and learn…

A Passion for Names – Megan Fox

'Teenage Mutant Ninja Turtles 2' set
‘Teenage Mutant Ninja Turtles 2’ movie set Featuring: Megan Fox Where: Manhattan, New York, United States When: 12 May 2015 Credit: TNYF/

Actress Megan Fox (the Teenage Mutant Ninja Turtles star) clearly has a talent for unorthodox baby name creation.  It’s a key area we cover in depth in a chapter on Exotic Name Development in our forthcoming book on Theory of Names (proposed publication date, October 2016).  

According to celebrity site People, Megan and husband Brian Austin Green welcomed son Journey River Green on Thursday August 4. Journey joins big brothers Noah Shannon, three; and Bodhi Ransom, two; as well as 14-year-old Kassius, Green’s son from a previous relationship.  All in all, it’s an almost perfect example of what we call “whole family-name concept”, whereby the names of both parents and children achieve almost perfect design symmetry and musical harmony-dissonance.  In other words, the entire family names sound great (beautiful) and are memorable.  Some achievement!

Mark E.? Answers on a Postcard…

mark brix

We’re on a roll with this Brix Smith, Mark Smith, “The Fall” thing, as we joyfully progress through the recently published Brix Smith Start biography.  As we really like/ love the design of the plain old, straight-ahead “Mark Smith” and/ or ” Mark E.” names, we put our little grey cells to beautiful, middle name options arising from application of Theory of Names.  Here’s some of the classic/ exotic combos we came up with-

Mark Egogo Smith

Mark Earnest Smith

Mark Edgar Smith

Mark Elephant Smith

Mark Egg Smith

Mark Elephant Smith

Mark Ebenezer Smith

Mark Elijah Smith

Mark Experience Smith

Mark Easton Smith

Mark Eccleston Smith

Mark Eadwig Smith

Mark Effie Smith

Mark Erskine Smith

Mark Edwina Smith

Mark Eastman Smith

So what’s your favourite Mark E. name?  His real middle name – Edward.

Could have done better, we think.  But we would say that.

Our 8th Beautiful Name Award Winner – Brix Smith Start

Yes, we agree – it’s a tongue-twister and a gem.  RSS – a three syllable name like the chorus of a rock anthem.  Or three pounding bass notes at the beginning of a angst-ridden belter.

Her biography came out a few months and it’s our second rock/ pop biography read of the summer (the first was the 818 page, new Philip Norman, “McCartney” biography) –
brix start

To be honest, we are partial to her real name too – Laura Elisse Salenger.  But hey… congratulations Brix Smith Start – 8th winner of our Beautiful Name Award!

Why Apple?

AppleWhy will we use a picture of an apple on the cover of a book about baby-names (launch date 12 October 2016)?

It’s a question we are often asked and the response is always the same. We see creation of a name (child, pet, business, product or service) primarily as a matter of design. We are designers and artists at heart. Our aim is simple we wish to create, and show others how to create beautiful memorable names. It’s not an easy business. In business and personal life it’s an area people struggle with. Choosing the wrong name, can have profound, long-term effects (there are examples of this on the book). At a minimum, creating a plain, boring or awkward name can be demotivating and uninspiring.

The good news is that building a beautiful name has the opposite effect. We feel proud and happy every time we hear it. It reminds us of what we are capable of, creatively and artistically. Creating a beautiful name helps us define who we are and what we value and strive for. Building a beautiful name is worth it.

So when you see the Apple on the front of our book, we hope it inspires the artistic, name-designer you. Apple – think Steve Jobs. Think Beatles.

Think Theory of Names. Let’s start a movement of name artists. Let’s invent names for our children and for our imaginations. Let’s invent names for our businesses and for the products we dream of. Let’s call our pets exotic, beautiful names. Anyone can do it, young or old. It’s not hard. We want help.

Let’s begin. Let’s play. Let’s create.

Roll Up, Roll Up – it’s Kardashian-West Baby No.2!

With the exciting news that Kardashian-West baby number 2 is on the way, speculation will commence as to possible baby names to usurp the amusing (and pretty) name of baby Sister, North.

Dismissing the obvious choice of other compass-based names (which we sincerely hope they avoid), at Theory of Names, we wondered if Kanye-Kim might instead reflect on their Irish honeymoon for inspiration and use an Irish place (or Ireland-related) name as an exotic Christian name alternative. Applying the Theory of Names methodology and principles, some of the options we came up with were-

Kerry West

Galway West

Ulysses (the James Joyce book) West

Buncrana West

Tempo West

Antrim West

Armagh (pronounced arr-maa) West

Malone (after Molly) West

Clear (after Cape Clear) West

Dingle West

Enya (the Singer) West

Maeve (after Queen Maeve) West

Shelbourne (the Dublin hotel) West

Shamrock West

Which is your favourite? What exotic, beautiful name might they pick?

Beautiful, Beautiful Patrick

The 17th March, is of course, the date of our national holiday in Ireland, when we are reminded of the beautiful, memorable name of our patron Saint – Patrick.

We love the name Patrick, not only because it reminds us our artistic, creative (Irish) heart, but also because of its classic, two-syllable simplicity. Not surprisingly, it’s a name that gained in popularity in Ireland and abroad in recent years.

It’s also a name with many beautiful, flamboyant variations – both Irish and international. Names such as-

Irish variations-
Pádraig. Paraic, Pat, Patsy, Pa, Paddy

International variations-

Patrice/Patrique (French),

Patrizio (Italian),

Patricio (Spanish)

Patricius (Dutch)

Patek, Patryk (Polish)

Patricio (Portuguese)

Padrik (Slavic).

So put on your Irish artistic heart, and tell us which is your favourite Patrick-variation name?

David Bowie & Theory of Names

The launch in Ireland on 8 March 2013 of the incredible new David Bowie album, “The Next Day”, prompted us to do some digging around Mr. Bowie’s real name and family names. Like many musicians, he appears to have a penchant for devising beautiful, memorable names.

Here are some of the things we found-

DB, real name – David Robert Haywood Jones

Father’s name – Haywood Stenton Jones (known as John)

Mother’s name – Mary Margaret Jones (nee Burns)

He has two half sisters, Annette and Myra Ann (Annette, by coincidence, through marriage, later became known as Iman) and a half-brother Terence or Terry (full name, Terence Guy Adair Burns)

Wife’s name – Iman, full name Iman Mohamed Abdul Majid

His first Wife’s name – Mary Angela (or Angie) Barnett

Son’s name – Duncan Zowie Haywood Jones (born 30 May 1971, now a successful Movie Director)

Daughter’s name – Alexandra Zahra Jones (born 15 August 2000)

Step Daughter’s name – Zulekha (born 5 July 1978, from Iman’s first marriage to Spencer Haywood)

The reason he changed his surname to Bowie, was primarily because of the upcoming fame of Davy Jones of the Monkees. He is quoted as saying, Bowie “is the ultimate American knife. It is the medium for a conglomerate of statements and illusions.”

So clearly, Bowie understands the power of beautiful, mystical, memorable names and has chosen powerful artistic names for his children too.

We wondered, given the resurgence in Bowie interest globally, are we likely to see an increase in the unusual first name, Haywood? Or maybe the use of name Bowie as a middle name of first name?

What do you think? Do you like/love his choice of names?